UM Main: Recent submissions
Now showing items 1-20 of 561
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A study on indoor space factors of retirement homes influencing the route-finding experience & non-ambulatory residents through wayfinding theory
(College of Architecture and Fine Arts Education, 2023-08) -
Mechanical performance of fiber reinforced concrete with papaya (Carica papaya) bast fiber as self-healing agent
(College of Engineering Education, 2024-01)This study investigates the potential of Durian Rinds Fiber (DRF) and synthesized Self-Healing Material derived from Durian Rinds (SHM-DRF) as cement replacements to mitigate cracks and enhance the physical and mechanical ... -
Expenditure level and retirement planning among managers of non-bank financial institutions in Davao City
(College of Business Administration, 2024-04)Expenditure level is a significant aspect that employees, not just business managers, need to become aware of, as it affects their retirement planning and prevents them from achieving financial stability. It gives managers ... -
Deceptive advertisements and consumers' brand trust
(Business Administration Major in Marketing Management, 2023-05)Deceptive advertisements start when a firm or company supports its product or services with the help of misleading, untrue, or confusing statements. In today's competitive business environment, deceptive advertisements ... -
Deceptive advertisement and consumer's brand trust.
(Business Administration - Marketing Management, 2023-05)Deceptive advertisements start when a firm or company supports its product or services with the help of misleading, untrue, or confusing statements. In today's competitive business environment, deceptive advertisements ... -
Corporate social responsibility (CSR) and brand image among young professionals
(College of Business Administration Education - Marketing Management, 2024-01)The world has become a small community, and every well-known international brand has established a presence at practically all international borders in areas as diverse as manufacturing, logistics, selling, and consumption. ... -
Consumer purchasing behavior towards dairy products in Davao City
(College of Business Administration Education - Marketing Management, 2022-07)The study's primary purpose was to determine the Consumer Purchasing Behavior toward Dairy Products in Davao City. The researchers used an adapted and modified questionnaire that experts validated. The researchers surveyed ... -
Consumer buying behaviors as predictors of marketing preference of consumers
(College of Business Administration Education - Marketing Management, 2023-01)The study of consumer behavior is necessary because it helps marketers understand the marketing preferences consumers often react to, the qualities they desire in a product or service type, and the information they value ... -
Client's adaptation to internet banking
(College of Business Administration Education - Financial Management, 2022-03)This research provides information about the Client's adaptation to Internet Banking. This study was conducted to determine the significant relationship between the Client's attitude and intention to adopt internet banking ... -
Mental accounts and mental budgeting among virtual assistants in Davao City
(College of Business Administration Education - Financial Management, 2023-12)This study investigates the relationship between mental accounts and mental budgeting among virtual assistants in Davao City. Employing a quantitative, non-experimental research design, the study utilized a correlational ... -
Marketing strategies and sustainable competitive advantage among local coffee shops in Davao City
(College of Business Administration Education - Marketing Management, 2023-07)The coffee shop industry operates in a cutthroat climate with a constant influx of new competitors from many sectors of the economy and the country. The study aims to determine the sustainable competitive advantage through ... -
Marketing mix and consumer behavior of alcoholic beverages during the COVID-19 pandemic
(College of Business Administration Education - Marketing Management, 2023-08)The study intended to determine the influence of the marketing mix on consumer behavior of alcoholic beverages in Davao City during the covid-19 pandemic. In collecting the data, three hundred respondents were gathered ... -
Marketing activities among selected barbecue houses in Davao City
(College of Business Administration Education - Marketing Management, 2014-10)The researchers chose the study entitled “Marketing Activities Among Selected Barbecue Houses In Davao City”. The study aimed to determine the activities of the respondents based on the following indicators- Product, ... -
Perceived risks in mobile banking in Davao City : a clients' perspective
(College of Business Administration, 2023-11)This study explored and determine the level of client’s perception on mobile banking prospects and problems in Davao City. The researchers employed a descriptive survey method and a survey questionnaire was used as the ... -
Marketing mix and consumer behavior of alcoholic beverages during the COVID-19 pandemic
(College of Business Administration Education - Marketing Management, 2023-08)The study intended to determine the influence of the marketing mix on consumer behavior of alcoholic beverages in Davao City during the covid-19 pandemic. In collecting the data, three hundred respondents were gathered ... -
Perceived benefits and risks of online shopping among young adults : pandemic era
(College of Business Administration Education, 2023-04)The study was conducted to determine the perceived benefits and risks of online shopping among young adults during the pandemic. Online shopping has experienced explosive development in the last decade because it represents ... -
Organizational culture and satisfaction among BPO employees in Davao City
(College of Business Administration, 2022-01)Organizational culture can be determined as the right way to behave within the organization. Understanding a different culture could help us have a deep understanding of diversity, and we can be able to learn how to respect ... -
Online purchasing : a study of electronic product characteristics buyers look for
(College of Business Administration, 2024-01)In the increasingly dominant world of e-commerce, a comprehensive understanding of consumer preferences and online shopping behaviors is essential for businesses and researchers alike. This study details the factors ... -
Online purchase perception among government employees during COVID-19
(College of Business Administration, 2023-06)The main objective of this study is determined the online purchase perception among government employees during covid-19 according to of risk perception, website orientation, and value orientation. Specifically, it sought ... -
Online buying behavior among iQor employees
(College of Business Administration, 2019-07)This study aims to determine the analysis of online buying behaviour towards online shoppers. Online buying behaviour are the various character of consumer that will help accomplish one's objective. The term buying behaviour ...
