Welcome to UMIR!
UMIR is the institutional repository of University of Mindanao. It digitally captures, stores, preserves and redistributes the intellectual and research outputs of the University of Mindanao Main and Campuses.
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DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Communities in UMIR
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Recently Added
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The challenges faced by the lgbtq+ community and their productivity in the workplace
(University of Mindanao - College of Business Administration Education, 2024-01)The challenges faced by the LGBTQ+ community are informal discrimination as a form of harassment and other unofficial actions taken by supervisors or co-workers based on the factors affecting employment against them. Verbal ... -
UM employees credit card usage behavior
(College of Business Administration Education - University of Mindanao, 2016-04)The main purpose of this study was to determine the significant difference in the level of credit card usage behavior among the UM employees when analyzed according to respondent’s profile. This study made use of ... -
The effect of perceived risk on online buying behavior
(University of Mindanao - College of Business Administration Education, 2024-01)Online shopping has grown significantly in popularity in recent years. However, many people are still hesitant to shop for groceries online due to security and privacy concerns, even if advancements in internet technology ... -
Smartphone brand preference among business students in Davao City
(College of Business Administration Education - University of Mindanao, 2022-04)The purpose of this study is to deter mine the smartphone brand preference among business students in Davao City. The researchers used as self-constructed questionnaire that was validated by experts. The researcher conducted ... -
Popularity of radio advertising on food supplement among senior citizens
(University of Mindanao - College of Business Administration Education, 2022-04)The purpose of the study is to determine the level of Brand Attributes and Level of Popularity of Radio according to Simplicity, Believability, and Interest (Radio Advertising) and Age, Sex, and Household Income (Profile). ...
