Undergraduate Theses: Recent submissions
Now showing items 1-20 of 347
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Corporate social responsibility (CSR) and brand image among young professionals
(College of Business Administration Education - Marketing Management, 2024-01)The world has become a small community, and every well-known international brand has established a presence at practically all international borders in areas as diverse as manufacturing, logistics, selling, and consumption. ... -
Consumer purchasing behavior towards dairy products in Davao City
(College of Business Administration Education - Marketing Management, 2022-07)The study's primary purpose was to determine the Consumer Purchasing Behavior toward Dairy Products in Davao City. The researchers used an adapted and modified questionnaire that experts validated. The researchers surveyed ... -
Consumer buying behaviors as predictors of marketing preference of consumers
(College of Business Administration Education - Marketing Management, 2023-01)The study of consumer behavior is necessary because it helps marketers understand the marketing preferences consumers often react to, the qualities they desire in a product or service type, and the information they value ... -
Client's adaptation to internet banking
(College of Business Administration Education - Financial Management, 2022-03)This research provides information about the Client's adaptation to Internet Banking. This study was conducted to determine the significant relationship between the Client's attitude and intention to adopt internet banking ... -
Mental accounts and mental budgeting among virtual assistants in Davao City
(College of Business Administration Education - Financial Management, 2023-12)This study investigates the relationship between mental accounts and mental budgeting among virtual assistants in Davao City. Employing a quantitative, non-experimental research design, the study utilized a correlational ... -
Marketing strategies and sustainable competitive advantage among local coffee shops in Davao City
(College of Business Administration Education - Marketing Management, 2023-07)The coffee shop industry operates in a cutthroat climate with a constant influx of new competitors from many sectors of the economy and the country. The study aims to determine the sustainable competitive advantage through ... -
Marketing mix and consumer behavior of alcoholic beverages during the COVID-19 pandemic
(College of Business Administration Education - Marketing Management, 2023-08)The study intended to determine the influence of the marketing mix on consumer behavior of alcoholic beverages in Davao City during the covid-19 pandemic. In collecting the data, three hundred respondents were gathered ... -
Marketing activities among selected barbecue houses in Davao City
(College of Business Administration Education - Marketing Management, 2014-10)The researchers chose the study entitled “Marketing Activities Among Selected Barbecue Houses In Davao City”. The study aimed to determine the activities of the respondents based on the following indicators- Product, ... -
Perceived risks in mobile banking in Davao City : a clients' perspective
(College of Business Administration, 2023-11)This study explored and determine the level of client’s perception on mobile banking prospects and problems in Davao City. The researchers employed a descriptive survey method and a survey questionnaire was used as the ... -
Marketing mix and consumer behavior of alcoholic beverages during the COVID-19 pandemic
(College of Business Administration Education - Marketing Management, 2023-08)The study intended to determine the influence of the marketing mix on consumer behavior of alcoholic beverages in Davao City during the covid-19 pandemic. In collecting the data, three hundred respondents were gathered ... -
Perceived benefits and risks of online shopping among young adults : pandemic era
(College of Business Administration Education, 2023-04)The study was conducted to determine the perceived benefits and risks of online shopping among young adults during the pandemic. Online shopping has experienced explosive development in the last decade because it represents ... -
Organizational culture and satisfaction among BPO employees in Davao City
(College of Business Administration, 2022-01)Organizational culture can be determined as the right way to behave within the organization. Understanding a different culture could help us have a deep understanding of diversity, and we can be able to learn how to respect ... -
Online purchasing : a study of electronic product characteristics buyers look for
(College of Business Administration, 2024-01)In the increasingly dominant world of e-commerce, a comprehensive understanding of consumer preferences and online shopping behaviors is essential for businesses and researchers alike. This study details the factors ... -
Online purchase perception among government employees during COVID-19
(College of Business Administration, 2023-06)The main objective of this study is determined the online purchase perception among government employees during covid-19 according to of risk perception, website orientation, and value orientation. Specifically, it sought ... -
Online buying behavior among iQor employees
(College of Business Administration, 2019-07)This study aims to determine the analysis of online buying behaviour towards online shoppers. Online buying behaviour are the various character of consumer that will help accomplish one's objective. The term buying behaviour ... -
Multiculturalism in the workplace : the factors that can affect organizational performance of BPO companies
(College of Business Administration, 2021-07)This study sought to determine the significant relationship between the two presented variables as follows: multiculturalism factors as an independent variable and organizational performance as a dependent variable. These ... -
Motivators of gold jewelry investment among young professionals
(College of Business Administration, 2024-07)This study employs a quantitative research design to investigate the motivators of gold jewelry investment among young professionals in Davao City. Through survey questionnaires distributed to 100 respondents, the research ... -
Microfinance and poverty alleviation among selected self-employed in Matina Aplaya, Davao City
(College of Business Administration, 2024-01)Poverty is a major barrier to social and economic advancement in many nations, affecting billions of people globally. Societies cannot eradicate poverty unless they provide individuals with the means to swiftly expand their ... -
Mental budgeting among working business students
(College of Business Administration, 2019-11)The main purpose of this study was to determine the mental budgeting among working business students. The researchers used an adapted questionnaire that was validated by experts. The researchers conducted a survey to know ... -
Love of labor : a phenomenological inquiry of unpaid overtime experienced by BPO employees
(College of Business Administration Education - Legal Management, 2022-02)The present study investigated the unpaid overtime experienced by BPO rank and file employees and its effect to their career growth, wellbeing, and labor earnings, how unpaid overtime affect the morale and productivity of ...
