Virtual tour guiding : effectivity, satisfaction and behavioral intention among local tourists

Abstract

Virtual Tour Guiding strives to bring travel experience online by offering vision into a place without being physically there and providing services that would embark tourists journey remarkable and valuable. Thus, the study Virtual Tour Guiding strives to bring travel experience online by offering vision into a place without being physically there and providing services that would embark tourists journey remarkable and valuable. Thus, this study was conducted to determine virtual tour guiding effectivity, satisfaction, and behavioral intention among local tourists in Davao City. Four hundred tourists were surveyed in Museo Dabawenyo. The data gathered were treated using statistical tools with the likes of Mean, Percentage, Frequency Count and Analysis of Variance (ANOVA). The findings of the study were as follows: The effectiveness of virtual tour guiding among local tourists in Davao City is extremely high, implying that it is effective in terms of satisfaction and behavioral intention. The implication of the study suggests that Virtual Tour Guiding is useful in the hospitality industry and could enhance tourism services particularly in tour guiding and destinations to give tourists a more authentic experience and tremendous one.