The relationship of marketing strategy and sales performance of micro enterprises in Babak District

Abstract

This study aimed to explore the significant relationship between marketing strategy and sales performance of micro-enterprises in Babak, Island Garden City of Samal. the study employed a descriptive-correlational research design and surveyed 374 micro-enterprises in Babak District using a random sampling technique. Hence, mean, Person Product-moment, Correlation Coefficient (Reason R), and regression analysis were the statistics used in the study. The results revealed a high level of marketing strategy and sales performance of micro-enterprises in Babak IGACOS. Interestingly, the study found a significant relationship between marketing strategy and sales performance of micro-enterprises in Babak IGACOS. This suggests that when marketing strategy increases, micro-enterprises sales performance also increases. This approach recommends that marketing strategy be directly related to sales performance. This entails that the two variables are correlated positively with each other.