| dc.description.abstract | This study aimed to explore the significant relationship between marketing strategy and sales performance of micro-enterprises in Babak, Island Garden City of Samal. the study employed a descriptive-correlational research design and surveyed 374 micro-enterprises in Babak District using a random sampling technique. Hence, mean, Person Product-moment, Correlation Coefficient (Reason R), and regression analysis were the statistics used in the study. The results revealed a high level of marketing strategy and sales performance of micro-enterprises in Babak IGACOS. Interestingly, the study found a significant relationship between marketing strategy and sales performance of micro-enterprises in Babak IGACOS. This suggests that when marketing strategy increases, micro-enterprises sales performance also increases. This approach recommends that marketing strategy be directly related to sales performance. This entails that the two variables are correlated positively with each other. | en_US |
