Marketing activities among selected barbecue houses in Davao City

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Date
2014-10Author
Jadjuli, Alyessa May A.
Torres, Theffaine R.
Lusad, Grace M.
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Show full item recordAbstract
The researchers chose the study entitled “Marketing Activities Among
Selected Barbecue Houses In Davao City”. The study aimed to
determine the activities of the respondents based on the following
indicators- Product, Price, Promotion and Place. We used the descriptivecorrectional
method to analyze the data of the respondents based on
indicators. After conducting the survey on the 100 students on the
University of Mindanao CBAE department, the researchers generate the
following result. The result showed that 29 as the total population of the
respondents are male and 71 female. With regards to the year level 22%
are 1st year, 10% are 2nd year, 50% are 3rd year and 18% are 4th year
students. The overall rating for four indicators showed the results of the
Product as highest followed by the price and place lastly promotion as the
lowest.
The study tested the null hypothesis, the result showed in terms of Age
and Sex the hypothesis was accepted while in terms of Year level it was
rejected and accepts alternatives.