Marketing activities among selected barbecue houses in Davao City

Abstract

The researchers chose the study entitled “Marketing Activities Among Selected Barbecue Houses In Davao City”. The study aimed to determine the activities of the respondents based on the following indicators- Product, Price, Promotion and Place. We used the descriptivecorrectional method to analyze the data of the respondents based on indicators. After conducting the survey on the 100 students on the University of Mindanao CBAE department, the researchers generate the following result. The result showed that 29 as the total population of the respondents are male and 71 female. With regards to the year level 22% are 1st year, 10% are 2nd year, 50% are 3rd year and 18% are 4th year students. The overall rating for four indicators showed the results of the Product as highest followed by the price and place lastly promotion as the lowest. The study tested the null hypothesis, the result showed in terms of Age and Sex the hypothesis was accepted while in terms of Year level it was rejected and accepts alternatives.