Customer perception on the service quality of food delivery system

Abstract

The food delivery service industry is growing at a rapid rate in the Philippines and globally. The purpose of this study was to determine the customer perception on the service quality of the food delivery system. The study used descriptive research method, with an adapted and modified questionnaire. Based on the data gathered, on the level of customer perception on the service quality of the food delivery system, it shows that responsiveness had the highest mean, while assurance had the lowest mean. Furthermore, there is no significant difference in the level of customer perception on the service quality of the food delivery system when grouped according to profile, and therefore it failed to reject the hypothesis. Ultimately, the researchers recommend business owners that they should improve in terms of assurance. This could be accomplished by committing to providing high-quality service to their customers and making an effort to cultivate customer relationships to continuously improve and provide assurance with the service they provide. Also, they could take certain actions to monitor their reviews and act accordingly since potential customers would be checking their rating. Above all, they must instill the value of quality in all aspects of their business operations.