RELATIONSHIP MARKETING AND CUSTOMERS LOYALTY IN AZNEBO RESTAURANT

Abstract

This study aimed to provide information on the connection between relationship marketing and customers loyalty of Aznebo Restaurant. A quantitative descriptive correlational research approach was used for this study. In order to complete the study, at least 100 customers of Aznebo Restaurant who were randomly selected to participate in the survey collaborated. Weighted mean and Pearson r were used to analyze the data. According to the findings, Aznebo restaurant had been using a significant amount of relationship marketing and as a result, had exceptionally high levels of customers loyalty. Customer loyalty and relationship marketing had a major link. If a restaurant is reputable, committed to provide good customer service, dependable, and efficient interactions with the consumer, customers are more likely to remain loyal to the establishment. The study also increased the application of the concepts of relationship marketing and consumer loyalty