CUSTOMERS’ SATISFACTION ON SERVICE QUALITY OF CARD INC IN SAMAL DISTRICT BRANCH

Abstract

Customers' satisfaction is a metric that measures how effectively a company's products or services meet its customers' needs. It's one of the most accurate predictors of customer loyalty and propensity to buy. Customer satisfaction can assist a business in determining how to improve or change its products and services. The study entitled "CUSTOMERS SATISFACTION ON SERVICE QUALITY OF CARD INC SERVICES IN SAMAL DISTRICT BRANCH" was conducted to determine the significant relationship between customer satisfaction and customer satisfaction service quality. The degree of service quality was discovered to be 4.29, which is a very high descriptive level, indicating that service quality is always observed. It was also discovered that the level of customer satisfaction is 4.37, or a very high descriptive level, indicating that the clients are completely satisfied with CARD Inc's services. Finally, the computed r-value of 0.701 with a p-value of less than 0.000 revealed that there is a substantial association between service quality and customer satisfaction. Because the confidence threshold for this study was set at p0.05, the overall result showed a high degree of correlation, which is defined as a strong and significant association between the variables.