Satisfaction and willingness to re-visit Malagos agritourism

Abstract

This study was conducted to determine the satisfaction of the tourists in Malagos Agritourism based on tangibility, reliability, responsiveness, assurance, and empathy. This will help acknowledge how tourists measure their satisfaction based on what they had experienced. Also, this study determines the measurement of the tourists with their willingness to re-visit Malagos Agritourism wherein they are given options of what they wanted to experience again and how the latter improve or maintain those aspects to make people keep on returning. The study used a quantitative method and used a survey questionnaire that was answered by a total of one-hundred fifty (150) tourists in Malagos Agritourism and was identified with the use of RAOSOFT. This study is a combination of adopted and self-made questionnaire wherein the first part is from the study of Daniel & Berinyuy (2010) determining tourist's measurement of satisfaction and the second part is based from the extracted related literature from various authors that corresponds to the willingness to re-visit Malagos Agritourism. Thus, this study revealed that the five indicators affect the satisfaction of the tourists. About their satisfaction, their willingness to re-visit also depends on how much they wanted to experience specific activities offered by the latter. Since the level of satisfaction and willingness to re-visit Malagos Agritourism is high, they should make sure to remain consistent in delivering their services, good quality products, and entertaining activities to maintain high satisfaction. Hence, this will make tourists keep on returning and be a loyal customer and spread positive word-of-mouth. Keywords: satisfaction, willingness to re-visit, agritourism