Satisfaction and return intention on Davao food tourism

Abstract

This study directly determines the satisfaction and return intention on Davao Food Tourism. Moreover, the study sought to determine the satisfaction of first time tourists and returnees in terms of food quality, value of food, food availability and it’s return intention. This study used descriptive correlational research and used a likert-scale survey questionnaire. it was measured using frequency count, mean ANOVA, t-test and Pearson – r. The results were revealed as follows: Majority of the respondents are female ages 16-20. The food tourism satisfaction was rated satisfied by the respondents. There was significant relationship in tourist satisfaction and return intention among the respondents. Thus, it further means that satisfied tourist were likely to revisit again at Roxas Night Market. It would mean that the local government would continue to operate businesses in Roxas Night Market and tourist love to revisit again, therefore there would be an income for the vendors and also more income for Davao City as a whole. In addition, if there is a positive growth of food tourism in Davao City, there would be a high rate of employment.

Keywords: Satisfaction, Return Intention, Davao City, Food Tourism