Hotel selection factors of millennial

Abstract

The main objective of the study was to determine the hotel selection factors of millennial. There were 150 respondents taken of the study. Exploratory factors analysis was used to determine factors influencing millennial to patronize hotel. The identified factors are as follows: Customer Service Oriented Staff; Marketing Strategies; Loyalty Program; Spacious and Complimentary Internet Access; Secured with Giveaways; Value-added Service; Budget-wise Rates; In-Place Safety and Security Mechanism/Protocol; Accessibility to Retail Establishment; and Provision of Print Advertising. Moreover, there is no significant difference on the hotel selection factors of millennials when analyzed by sex, occupation, and educational attainment. The implication of the study concerns the preparations that the hotel industry will do in coordination with the Department of Tourism, which cater the influx of the millennial tourist, which will be expected to increase every year in contrast to the decline of the babyboomers and generation X who are getting older and would eventually settle in their retirement homes. The demanding characteristics of the millennial tourist may be anticipated by the hotel management and based on the feedbacks and precious experience with them; it can be readied to meet their expectation resulting to their satisfied experience. As mentioned earlier, the Department of Tourism may promote tourism in the country in the context of the millennial tourists. Keywords: Hotel Selection, Factors, and Millennial