Factors influencing customer retention in Filipino restaurants in Davao City

Abstract

The study on the factors influencing customer retention in filipino restaurants in Davao City was conducted in order to identify the said factors and determine the different reactions of the respondents whether they share the same perspective or not using Frequency Count, Percentage, Exploratory Factor Analysis, Mean, t-test, and ANOVA. he outcome of the study yielded the following result: The identified factors are as follows: Quality service; Convenient with Affordable Cuisine; Tangibles; Physically Handicapped Friendly and Deaf-Mute Friendly and there is no significant difference on the significant difference on the factors influencing customer retention in filipino restaurants in Davao City when analyzed by age, sex, and marital status while there is a significant difference on the factors influencing customer retention in filipino restaurants in Davao City when analyzed by educational attainment. The implication of the study is for the restaurant owners to identify the factors, which can be their basis on making innovations that would compete with the global standard restaurants, considering that Davao City is a city that is now frequented by the tourists because of the obvious reason; it is the home of the president of the Philippines. Keywords: Factors, Influencing, Customer Retention, Filipino Restaurants and Davao City