| dc.description.abstract | Abstract
In order to determine what influences local hotel guests, particularly the
Davaoeños to use online booking of leisure hotel, a study on the factors
affecting leisure hotel booking intention of Davaoeños was conducted among
the Davaoeño hotel guests in Davao City taking 100 among them as
respondents. This study employed Exploratory factor analysis and test of
differences to determine the booking intention of Davaoeño guests. Majority of
the respondents surveyed are within the age bracket of 41 and above, female
hotel guests, single, college, and private employees. Findings from
Exploratory factor analysis revealed four identified factors affecting leisure
hotel online booking intentions of Davaoeños, namely online advantage and
money’s value, less expensive good quality rooms, open with less effort
comparing prices, and disappointed and unhappy with negative result; and,
significant difference was found with the indicator online advantage when
analyzed by sex, Less Effort and Online Positive Result when analyzed by
marital status and, less expensive when analyzed by educational attainment,
however, overall here was no significant difference on the factors affecting
leisure hotel online bookings intention of Davaoeños when analyzed by age,
sex, educational attainment and occupation while significant difference was
found on the factors affecting leisure hotel online bookings intention of
Davaoeños when analyzed by marital status. The implication of the study is
the emphasis of the hotel management to fully utilize the Internet by using not
only their websites but the social media as well depicting not only their
facilities but the beauty of Davao City including the alluring destination
Keywords: Factors Affecting, Leisure Hotel, Booking Intention, and Davaoeños | en_US |
