Factors affecting leisure hotel online booking intention of Davaoeños

Abstract

Abstract In order to determine what influences local hotel guests, particularly the Davaoeños to use online booking of leisure hotel, a study on the factors affecting leisure hotel booking intention of Davaoeños was conducted among the Davaoeño hotel guests in Davao City taking 100 among them as respondents. This study employed Exploratory factor analysis and test of differences to determine the booking intention of Davaoeño guests. Majority of the respondents surveyed are within the age bracket of 41 and above, female hotel guests, single, college, and private employees. Findings from Exploratory factor analysis revealed four identified factors affecting leisure hotel online booking intentions of Davaoeños, namely online advantage and money’s value, less expensive good quality rooms, open with less effort comparing prices, and disappointed and unhappy with negative result; and, significant difference was found with the indicator online advantage when analyzed by sex, Less Effort and Online Positive Result when analyzed by marital status and, less expensive when analyzed by educational attainment, however, overall here was no significant difference on the factors affecting leisure hotel online bookings intention of Davaoeños when analyzed by age, sex, educational attainment and occupation while significant difference was found on the factors affecting leisure hotel online bookings intention of Davaoeños when analyzed by marital status. The implication of the study is the emphasis of the hotel management to fully utilize the Internet by using not only their websites but the social media as well depicting not only their facilities but the beauty of Davao City including the alluring destination Keywords: Factors Affecting, Leisure Hotel, Booking Intention, and Davaoeños