Service Quality And Customer Satisfaction Among Selected Bakeshops In Panabo City

Abstract

The study aims to determine the relationship between service quality and customer satisfaction among selected bakeshops in Panabo City. The independent variable is service quality. On the other hand, the dependent variable of this is customer satisfaction. The researchers used the descriptive correlation method in determining the number of respondents and the statistical tools used are Weighted Mean and Pearson-r. The result of the computation using the r value is 0.705 which is associated with a p-value of 0.000 which is less than 0.05. Thus, there is a significant relationship between service quality and customer satisfaction among selected bakeshops in Panabo City. The result of the study shows that service quality in bakeshops have significant relationship with customer satisfaction.

Keywords: Service Quality, Customer Satisfaction