Browsing Undergraduate Theses by Subject "Advertising"

Now showing items 1-2 of 2

Advertising expenditure and financial profitability of listed food and beverage companies in the Philippines

Alarcon, Shaina Rica; Diaz, Vanessa Claire; Dizon, Rhue Lian (College of Accounting Education, 2019-11)

Most companies use advertising to inform and persuade members of a particular target market or audience about their products, services, organizations, or ideas. In so doing, management expects an increase in the financial ...
Effects of social media advertisements of fast food chains to UM CBAE students

Pabilada, Reymonds Bert; Ganad, Ranell Jane; Enriquez, Dominique (College of Business Administration, 2019-11)

The main purpose of this study was to determine the Effects of Social Media Advertisements of Fast Food Chains to UM CBAE Students. The researchers used an adopted questionnaire that was validated by experts. The researchers ...