Effects of social media advertisements of fast food chains to UM CBAE students

Abstract

The main purpose of this study was to determine the Effects of Social Media Advertisements of Fast Food Chains to UM CBAE Students. The researchers used an adopted questionnaire that was validated by experts. The researchers conducted a survey to know if there were significant differences in the level of Effects of Social Media Advertisements of Fast Food Chains to UM CBAE Students when grouped according to respondent’s profile. The data were collected and treated statistically using Mean, Frequency and ANOVA to give the significant results. Results showed the emotional appeal got the highest overall mean of 4.47. Next, is the lifestyle with the overall mean of 4.46. Lastly, in terms of purchasing decision that got the lowest overall mean of 4.35 but still all the results got a descriptive equivalent of very high meaning the respondents were strongly agree. The researchers came up to a conclusion that the Effects of Social Media Advertisements of Fast Food Chains to UM CBAE Students in terms of emotional appeal, purchasing decision, and lifestyle dimensions were highly accepted and were very essential in advertising industries especially in fast food chain business, and there is no significant difference found on the Effects of Social Media Advertisements when analyzed according to their age, sex, year level and weekly budget. Therefore, accept hypothesis. The researchers recommended that the advertising agencies should further develop marketing strategies to boost the effects of social media advertisements and exert more efforts in providing a highly satisfying services; for their customers to become loyal to the store and increase sales since it’s one of the bases when purchasing fast food products.