An evaluation of tourist delight on services and safety practices of Paul Beach Resort

Abstract

As tourism evolves, tourist decisions depend on mental images and perceptions of destinations, making destination image vital. This study, anchored in the Theory of Planned Behavior and Safety System Theory, explores the relationship between tourist delight and safety practices at Paul Beach Resort on Samal Island. The study investigates factors such as social and environmental aspects affecting satisfaction. Additionally, specific objectives involve evaluating tourist delight, examining customer satisfaction with services and safety practices, and establishing the correlation between tourist delight and safety practices. Moreover, the study utilizes a quantitative approach, a modified validated research questionnaire was used, with statistical tools like Frequency Count, Mean, Pearson r, and for data analysis. Findings indicate high satisfaction levels among diverse respondents, with strong positive correlations between tourist delight and safety practices. This study's significance lies in its potential benefits for beach resort owners, staff, and the local government of Samal Island, contributing to economic growth and improved service quality. Recommendations encompass infrastructure investments, eco-friendly initiatives, continuous safety improvement, staff training, and leveraging positive correlations in marketing efforts, emphasizing the resort's commitment to both customer satisfaction and safety. Regular guest surveys are proposed for ongoing adaptation to evolving preferences, ensuring Paul Beach Resort maintains its positive image and continues to attract tourists.