The customer satisfaction towards the payment services of money mall rural bank - Samal District, Island Garden City of Samal

Abstract

The study entitled " The customers satisfaction towards the payments services" was conducted to determine the customers satisfaction towards the payments services of money mall rural bank. The respondents were the customers of money mall rural bank, Samal District. The method used was descriptive method type of research. Results of the study imply that payment services accepted at money mall rural bank - Samal Distict includes G-Cash Receive, Western Receiving, SSS payment, Daneco Payment and loans. The customers' satisfaction towards payment services of money mall rural bank - Samal District has an overall mean of 4.36 which is categorized as very satisfied. This means that the customer's satisfaction towards payment services is practiced and implemented frequently. In the 2 indicators: Waiting Time got a mean of 4.12 which has a descriptive equivalent to satisfied and the attitude and behavior of staff got a mean of 4.59 which has a descriptive equivalent of very satisfied. There is a significant difference in the level of customers' satisfaction in terms of waiting time and attitude and behavior of staffs in Money mall rural bank - Samal District. It is recommended that enable for the bank to gain very satisfied customers on their processing; the bank should improve their minimum waiting time of customers in processing their transactions with the bank to avoid delay of their clients. Enhancing their system would be essential to a faster processing of transactions and it would be an edge for the bank to attain a large number of very satisfied customers. The management should maintain the approach on how they would act and entertain their customers so that they will gain loyalty and number of clients transacting in the bank. They should maintain the good relationship to the customers and the valuable reputations so that if there is other existing competitors in the future, still they could gain the customers loyalty and trust and also still continuing innovation and quality management if necessary. And lastly the bank should add more payment services.