Market seasonality and liquidity among selected banana growers in Panabo City

Abstract

This study aimed to determine the relationship between market seasonality and liquidity among selected banana growers in Panabo City. The independent variable of the study was market seasonality with the indicators of lean season and peak season. On the other hand, the dependent variable of this study was liquidity. The researchers used the descriptive correlation method in determining the number of respondents and the statistical tools using the study were Mean and Pearson-r. The result of the computation using r-value is -0.10 associated with the significant value of 0.33 which is more than the alpha of 0.05. Thus, it was found out that there is no significant relationship between market seasonality and liquidity among selected banana growers in Panabo City. It implies that the market seasonality in terms of lean season and peak season has nop impact of on liquidity. Therefore, market seasonality could not affect the liquidity of the banana growers in Panabo City.