Retail store image: a study of the Samal central warehouse club Inc. in Brgy. Peñaplata Island Garden City of Samal

Abstract

This study entitled Retail store image: a study of the Samal central warehouse club Inc, in Barangay Peñplata Island Garden City of Samal was conducted to determine the customer's preference toward store image. Through this study, the researcher could analyze, evaluate, organize and gather data accordingly. This study was realized with the cooperation of 364 customers and shoppers who live in Barangay Peñaplata, IGACOS and were considered as the respondents of this study. This type of research design used in this study was descriptive research design, in which the body of the data is collected and recorded, to solve a problem in establishing a cause and effect relationship. Descriptive method measures a variable(s) as they exist naturally and the goal is to describe the variable(s). Based on the data gathered, the researchers found out that there is significant difference between store image and demographic variable. The store image indicator staff had no significant difference and it is being accepted by all moderating variables.