Competitiveness and customer preference of the grilled chicken in Barangay Peñaplata Island Garden City of Samal

Abstract

The research study entitled "Competitiveness and customer preference of grilled chicken in Barangay Peñaplata Island Garden city of Samal" was conducted to sought the level of competitiveness of grilled chicken in terms of demand, location, and price, level of customer preference of grilled chicken in terms of taste, and size, and to know if there is a significant relationship between competitiveness and customer preference of grilled chicken in barangay Peñaplata. Through this study, the researchers were able to gather data, evaluate, organize, and analyze accordingly. Through online sample size calculator, this study was used to conduct 364 respondents in Barangay Peñaplata Island garden City of Samal a descriptive co-relational method was employed in this study. It measures the variables exist naturally based on the gathered data, the researchers found that, first; the level of competitiveness in Barangay Peñaplata consist (1) Demand gathered a mean score of 3.45 or good, for (2) Location gathered a mean score of 4.25 or very good, and for (3) Price is 3.93, with a descriptive equivalent of good respectively. Thus, grilled chicken business provides a good level of competitiveness. Second; level of customer preferences of grilled chicken (1) Taste gathered a means score of 3.54 or good, and for Size gathered a mean score of 3.58 with a descriptive equivalent of good. Thus, grilled chicken business provides a good level of customer preference. In the findings, it stated that there is no significant relationship between competitiveness and customer preference on grilled chicken in Bargangay Peñaplata since the R-values is negative and the hypothesis is Accepted. This means that there are not correlated to each other.