Sales promotional strategies and customer buying behavior in Barangay Peñasplata, island Garden City of Samal

Abstract

The study entitled " Sales Promotional strategies and Customer's Buying Behavior in Brgy. Peñaplata, Island Garden City of Samal" was conducted to determine the significant difference in the level sales promotional strategies and customer's buying behavior. The method used was descriptive correlation of research with three hundred sixty four (364) respondents that is focused on the residence of Brgy. Peñaplata, Island Garden City of Samal. Result of the study implies that only price discounts and buy one get one free got a mean 4.50 and 4.57 which is very high. The level of sales promotional strategies has an overall mean 4.54 which is very high. Customer's buying behavior also got a high level in terms of price, quality and more items and overall mean is 4.07 which also high. There is a substantial positive relationship in sales promotional strategies and customer's buying behavior in terms of price discounts and buy one get one free towards price.