Customer satisfaction and sales performance among restaurant in Babak Samal Island

Abstract

The study aimed to determine the significant relationship between customer satisfaction and sales performance among restaurants in Babak District, IGACOS. This study employed a quantitative descriptive correlational approach as the research design. Sixty customers were selected using random sampling responded to the surveys. Person product moment correlation and mean were used as statistical tools. Findings revealed that customer satisfaction among customers in the restaurants in Babak was very high. Additionally, sales performance was high. As for the overall correlation of the two variables, it shows that there is no significant correlation between customer satisfaction and sales performance of the restaurants in Babak. The lack of significant from customer satisfaction on sales performance suggests other factors, such as a customer trying a restaurant but not being able to afford to return due to a limited budget. Strategies included implementing personalized marketing campaigns and loyalty programs based on customer preferences to further enhance satisfaction levels.