Impact of green marketing on consumers purchase decision in Carmen, Davao del Norte

Abstract

The purpose of this study is to investigate the significant relationship between green marketing and consumer purchase decisions in Carmen, Davao del Norte. The study's data used a quantitative and correlational methods through a survey questionnaire. This study had 400 participants/respondents who answered the research question. The included participants were the consumers in Carmen Davao del Norte; on the other hand, the excluded participants were the business owners. The statistical tools used were weighted mean and Pearson-r. The researchers found out that the overall mean green marketing was 4.58 with a description of very high, while the consumers purchase decision mean was 4.63 with a description of very high. The computed r-value is 0.803 and the p-value is 0.000. As a result, the null hypothesis (Ho) was rejected since the p-value is less than 0.05. It means that there was a significant relationship between green marketing and consumers purchase decisions in Carmen, Davao del Norte.