Green advertising and environmental consumption among selected small-medium enterprises in Panabo City

Abstract

This study aimed to determine the relationship between Green Advertising and Environmental Consumption among selected small-medium enterprises in Panabo City. A non-experimental quantitative research design utilizing the descriptive correlation technique was employed to analyzed the statistical relationship between these two variables. There were N = 222 respondents who answered the survey questionnaires. The inclusive participants of this study were the owners of SME’s and they are the respondent the selected participants are those small to medium establishment that focused on production based. the excluded participants of this study were the SME’s establishments that mainly focused on rendering services. The overall mean of the independent variable which is Green Advertising has the overall mean of 4.60 in which the descriptive equivalent was very high, indicating that the level of small-medium enterprises owner and managers have been acquainted with the green advertising. Also, the dependent variable’s overall mean was 4.62 within the binds of descriptive equivalent it was very high. Lastly it shows that there is a significant relationship between green advertising and environmental consumption among selected SME’s in Panabo City.