Service quality and clients' satisfaction of Mcdonald's company in Panabo City

Abstract

The purpose of this study was to examine the relationship between McDonald's Company in Panabo City's service quality and the level of satisfaction experienced by the company's clients. The study’s variation is service quality and client satisfaction. The researchers used the descriptive-correlation method to investigate the relationship between service quality and client satisfaction. All the 60 clients from McDonald Panabo participated on this study. The statistical methods used in the study were mean and Pearson-r. The overall mean of service quality is 4.32 which is very high and the overall mean client’s satisfaction is 4.52 which means very high. The conclusion drawn from the analysis is that the r-value is 0.809 and is associated with a p-value of 0.000, less than 0.05. It implies that the null hypothesis is rejected. In other words, there is a significant relationship between the quality of service that McDonald's Company in Panabo City provides and the level of satisfaction felt by its clients. It suggests that providing high-quality service has a clear influence on the level of satisfaction experienced by clients. To put it another way, the level of satisfaction enjoyed by McDonald's Company clients in Panabo City may be influenced by the quality of the service they get.