Retail strategy mix and profitability among market vendors

Abstract

This study aimed to determine the retail strategy mix and profitability among market vendors in Panabo City. The retail strategy mix and profitability served as the study's dependent variable. The moderator of this study is the market vendors. Out of 235 vendors in Panabo City, only 170 vendors were the respondents of this research. The researchers used the quantitative descriptive design in determining the retail strategy mix and profitability. The results revealed that the level of retail strategy mix among market vendors was very high and yielded an overall mean of 4.58, it means that retail strategy mix is effective. For the level of profitability among market vendors, it garnered a very high result with an overall mean of 4.23. Furthermore, the statistical treatment employed in the study were mean and Pearson-r. The result of the computation using Person-r is .405*** and associated with the p-value of 0.000 which is less than 0.05. It implies that the null hypothesis (Ho) is rejected. Therefore, it was found out that there is significant relationship between retail strategy mix and profitability among market vendors.