Financial literacy and consumer behavior in supermarket among mothers in Panabo City

Abstract

This study aimed to examine the relationship between financial literacy and consumer behavior in supermarket among mothers in Panabo City. The study's independent variable is financial literacy, with the indicator of financial attitude and financial behavior. The dependent variable of the study is consumer behavior. This study applied stratified sampling to get the sample size of three hundred-seven mothers in Panabo City. This study employed survey questionnaires of both variables. Moreover, the statistical tools used to interpret data were weighted and Pearson-r. The overall mean for the level of financial literacy is 4.38 with the descriptive equivalent of very high, which is indicated by financial attitude and financial behavior, while the level of consumer behavior with an overall mean of 4.54 with the descriptive equivalent of very high. The findings show a significant relationship between financial literacy and consumer behavior in supermarket among mothers in Panabo City.