Perceived benefits and risks of online shopping among young adults : pandemic era

Abstract

The study was conducted to determine the perceived benefits and risks of online shopping among young adults during the pandemic. Online shopping has experienced explosive development in the last decade because it represents a more economical and convenient approach to purchasing. This study aimed to determine whether perceived benefits, in terms of functional motives, Non-functional motives, and perceived risks, in terms of product performance and financial risk in online shopping, significantly influenced young adults during the pandemic era. The researchers used an adopted survey questionnaire, and Spearman Rho, a non-parametric measure, was used to ascertain if there was a correlation between the variables in their quantitative analysis. The respondents in the study were chosen through convenience sampling technique, including those who regularly shop online, ages eighteen to twenty-five. Based on the result, functional motives had the highest result for perceived benefits indicators, meaning functional motives were significant predictors of attitudes toward online shopping among young respondents. Alongside, Product Performance got the highest results in the perceived risk in online shopping among young adults, indicating that respondents are influenced by the product risk that discourages them from buying. These conclusions implied that there was a significant correlation between the perceived benefits and risks of online shopping among young adults amidst the pandemic.