Online buying behavior among iQor employees

Abstract

This study aims to determine the analysis of online buying behaviour towards online shoppers. Online buying behaviour are the various character of consumer that will help accomplish one's objective. The term buying behaviour may appear to be threatening however assembling a successful digital understanding does not be difficult. Presently, a major piece of marketing technique is advanced. Shoppers and business alike are typically on the web, as they need to have the capacity to achieve others effortlessly. For a growing a business, it appears as though this consistently developing scenery can rapidly end up overwhelming. Descriptive method was employ in this study. 100 respondents were involved in this study. F-test and the analysis of the variance were utilized as the statistical tool. It was revealed in this study that by every indicator of the level of digital marketing strategies towards online buying behaviour among IQOR employees shows no significant differences in respondents’ profiles. In terms of problem recognition, information search, and evaluation of alternatives, purchase decision, and post – purchase behavior, all result and original hypothesis are accepted. The overall mean of online buying behaviour is 4.05. Problem recognition was 4.17, information search was 3.92, and all indicators agreed. Base on the result, the problem recognition has the highest level of influence to online buying behavior towards IQOR employee which means that it is convenient to purchase in online shopping website, that can cater their needs better than any other type of media advertising that spoon feed them without giving what is really asked. The researcher recommends to the online shoppers especially in the area of information search that they need to make email advertisement as a formal way to make their customer aware for new products and services and make use of email of transacting to their customer to make them feel secure, because customer preferring emails as a way of transferring information in order to strengthen their digital marketing strategies towards online buyers.