Motivators of gold jewelry investment among young professionals

Abstract

This study employs a quantitative research design to investigate the motivators of gold jewelry investment among young professionals in Davao City. Through survey questionnaires distributed to 100 respondents, the research explores the influences of gender, age, and income level on investment motivations, utilizing chi-square tests for data analysis. The findings reveal nuanced perceptions among young professionals, with future financial security, effective wealth preservation, and gold as a safe haven during uncertainties emerging as prominent motivators. While gender showed minimal impact on investment motivations, age, and income level significantly influenced perceptions, highlighting the importance of tailored investment strategies. The study underscores the need for jewelry businesses to capitalize on identified motivators and educational initiatives to enhance financial literacy among young professionals, thereby empowering informed investment decisions. These insights contribute to a better understanding of gold jewelry investment behavior and inform strategies for sustainable economic growth and financial inclusion among young professionals.