Buying behaviour on social media influence among business students

Abstract

This study aimed to determine a significant difference between the level of (BUYING BEHAVIOUR ON SOCIAL MEDIA INFLUENCE AMONG BUSINESS STUDENTS) in Davao City when analyzed according to students' profiles. This study's theoretical and conceptual framework is composed of the variables of Buying Behaviour on Social Media Influence, which is anchored on the theory. The survey was conducted based on students' performance. The research method in the study was the quantitative method. Fifty students from the University of the Immaculate Conception and the Ateneo de Davao University were polled for the research. When the Buying Behavior on Social Media Influence among Business Students was evaluated according to the respondents' profiles, it was shown that there were no significant variances. The findings and the results would benefit businesses and future researchers.