Buying behavior among credit card users

Abstract

The main purpose of the study was to determine the buying behavior among credit card users. The researchers used an adapted questionnaire that was validated by experts. The researchers conducted a survey to know if there were significant differences in the level of buying behavior among credit card users when the respondents are grouped according to their profile. The data were collected and treated statistically using Mean, Frequency and ANOVA to give the significant results. Results showed the power-prestige got the highest overall mean of 3.78. Next, is the distrust with the overall mean of 3.59. Lastly, in terms of anxiety that got the lowest overall mean of 3.52 but still all the results got the descriptive equivalent of high. Compulsive buyers are likely to relate money to power, success, and status. Compulsive buyers perceive their purchases as a way of overcoming negative self-esteem and anxiety. The outcome showed that those with power-prestige money attitudes are likely to have free usage of credit cards through compulsive spending. Results also showed that those with a higher financial understanding have lower compulsive spending off the credit card. The researchers came up to a conclusion that the 3 dimensions of buying behavior were highly accepted and was very important in providing good decision making in terms of buying behavior among credit card users.