Behavioral factors that influence investment decisions among online trading investors in trading platforms

Abstract

Online Trading refers to the process by which traders and investors buy and sell financial securities through online trading platforms. This study is conducted to determine the Behavioral Factors that Influence Investment Decisions among Online Trading Investors in Trading Platforms. There were 150 online traders served as respondents that has an experience in trading. The questionnaire used was adapted and modified. The researchers used a variety of data collection methods for online traders to participate in this study and a descriptive method was utilized. Accordingly, the gathered data were statistically evaluated using mean and spearman’s rho as the statistical tools employed in treating the problem. The study revealed that on the level of behavioral factors, the market has the highest mean among other indicators. This means that online traders believed that market information is important in making investment decisions and that there was a significant association between behavioral factors and investment decisions. Furthermore, the researchers recommend the online trading investors that they should improve their investment decisions by being cautious and to consider risks as possible threats to investments. Hence, the results indicate that the behavioral factors that influence investment decisions in online trading investors in trading platforms were high.