Green marketing practices of supermarket in Davao City

Abstract

During that period, our societies have grown more aware of the natural world and its aspects and more mindful of the safety and welfare of eco-friendly or "green" products. This has led to the adoption of green practices, and it is in this context, the idea of "green marketing" has gained international recognition. The concepts of green marketing, which include creating eco-friendly products, setting up a sustainable supply chain, packaging, pricing, and promotion, are advantageous to both the environment and society at large. Green marketing is seen as a strategy for sustainable growth because pollution levels are rising daily and eventually will cause human existence to deteriorate irreversibly. Given that pollution levels are increasing every day and will eventually lead to an irreversible decline in human life, green marketing is considered a strategy for sustainable growth. Green marketing is a tactic that can help businesses and customers by addressing the issue of protecting and enhancing the environment. The rate of environmental degradation has dramatically increased during the past ten years. The rise in environmental harm has significantly impacted consumer behavior, which has led to the market expansion of green products at an impressive rate. Promoting and disseminating novel ideas and actions that can result in a green marketing environment and new marketing circumstances for prospective customers is imperative right now. The significance of green marketing is growing as customers become more conscious of how their purchases affect the environment. Companies can save money, enhance their brand image, and boost sales by implementing green marketing strategies.