Buying behavior of marketing management students on Avon products

Abstract

The main purpose of this study was to determine the buying behavior of marketing management students on Avon products. The problem statement relied on understanding which marketing concept stresses that the Avon company created a marketing mix that satisfies gives utility to customers, therefore need to analyze the what, where, when and how marketing students patronize their products. In order to get results for the study, a survey was conducted at the University of Mindanao main campus, which was participated by 100 respondents or marketing students of the said university. The data were collected and treated statistically using Mean, Frequency, and ANOVA to give the significant result. The researchers came up to a conclusion based on the results. The researchers recommended to the Avon distributors to expound their knowledge on how to improve their quality of service in selling beauty products to satisfy needs and wants of the consumers since it is provides a leading indicator of consumer purchase intentions and loyalty and that the product should be well-delivered or make sure that service conforms to the client's expectations. Product and service quality should be provided to their customers in order to improve their service, to quickly identify problems, and to better assess client satisfaction.