Service quality of selected fastfood chain as perceived by customer /

Abstract

This study aims to understand customer perceived food service quality on fast food chain. Descriptive method of research was used. Data are collected through questionnaire. The respondents are 50 consumers of 5 fast food chains in Davao city. The first part of the questionnaire is the profiles of the respondents that includes Age, Work, and Status. The second part of the questionnaire is the consumer’s perception of Service quality of Selected Fast food chain as Perceived by Customer that are the Tangibles, Responsiveness and Reliability. The findings have shown high positive response to Tangible, Responsiveness and Reliability of fast food chains. It is recommended that the service of fast-food chain should maintain it is quality by performing the service right, visually appealing in physical facilities and prompt service for customer in order to keep their customers loyal.