Pricing strategies among second-hand gadget sellers in Kapalong

Abstract

This phenomenological study discussed the pricing strategies undertaken by second-hand garment sellers in Kapalong. This study aimed to identify the different pricing strategies that could help second-hand garment sellers in dealing with their products. Moreover, this study also determined how does pricing strategy affect the sellers and what are their insights on having pricing method. Thus, this qualitative research also composed of 14 participants; 7 participants are interviewed for In-depth Interview (IDI) and 7 participants for Focus Group Discussion (FGD) via Google Meet and Zoom Meeting. As to the type of pricing strategy used in selling second-hand garments, the themes generated: cost-plus pricing strategy, economy pricing strategy, and price bundling strategy. As to the way selected pricing strategy selected affects business, the themes generated: helps gain profit, attracts more customers, able to assess flow of income, helps categorize for each items’ rightful prices, and helps recover capital. Lastly, as for the insights in having pricing strategies specifically in selling second-hand garments, the themes generated: ensure pricing is appropriate to the product’s quality, prioritize customer’s preferences, pricing strategy can be best utilized by the seller, pricing strategy plays a vital role in selling second-hand garments, and patience is a must in applying pricing strategy.