Promotional Strategies: its impact on the financial profitability of ukay-ukay sellers in Tagum City

Abstract

The purpose of this quantitative study was to evaluate the impact of promotional strategies on the financial profitability of ukay-ukay sellers in Tagum City. This study adopts a correlational research design where the two variables are tested to determine a significant relationship. The chosen respondents of the study totaled 250 selected ukay-ukay sellers in Tagum City. The statistical tools used in this study are mean to determine the impact of promotional strategies on financial profitability; Pearson (r) to determine if promotional strategies have a significant relationship with financial profitability; and multiple regression analysis to determine if promotional strategies and financial profitability influenced the ukay-ukay sellers. From the results generated, it was found out that there is a significant relationship between the promotional strategies and financial profitability. This signifies that the promotional strategies are a significant driver in facilitating the business's financial profitability.