Effectiveness on the utilization of facebook as platform in promoting and selling products

Abstract

This quantitative study discussed the effectiveness of the utilization of Facebook as a platform in promoting and selling products in Maragusan, Davao de Oro. The engagement of this study is to acquire knowledge about the significant relationship of the effectiveness of the utilization of Facebook and to promote and sell products in Maragusan, Davao de Oro. In conducting this study, 400 small business owners and online merchants in Maragusan, Davao de Oro, were chosen as respondents using a random purposive sampling technique. Mean, Pearson (r), and multiple regression analysis were the statistical tools used for the data treatment. The study used a quantitative non-experimental design using a correlational technique. The result showed a very high level of effectiveness of the utilization of Facebook, which implies that Facebook has a significant effect on customers and business owners in Maragusan, Davao de Oro. The study also showed a very high level of promoting and selling products in Maragusan, Davao de Oro, which implies that small business owners and online merchants are highly engaged to Facebook to advertise their products. Lastly, the results revealed a significant relationship between the effectiveness of the utilization of Facebook and promoting and selling of products.