Tourist experience and return intention towards Musikahan Festival Sa Tagum

Abstract

This study examined the level of tourist experience and return intention towards on Musikahan Festival sa Tagum. This study employed quantitative non-experimental research. The study conducted in Tagum City, Davao Del Norte. The specific respondents of the study are those who had joined in Musikahan Festival in Tagum City through random sampling. Means and Person- r were used in the study. The level of tourist experience is very high. The level of return intention is very high. Last, there is a significant relationship between tourist experience and return intention towards Musikahan festival sa Tagum.