Preference of aesthetic design among coffee shops in Davao City

Abstract

Aside from people who work in the store who can talk to the customers, there are the silent talkers who can attract possible customers to the shop, and these are the shop's designs. The modern coffee shops used the designs to attract their target customers in the area. Because of this, many coffee shops use aesthetic design to connect with their target market. The aesthetic designs that coffee shops usually consider are the decorations and artifacts, store layout, Music, lighting, and Scent. These are the typical choices to consider when choosing a coffee shop, especially for modern customers. This study aims to determine if there is a significant relationship between the preferred aesthetic designs and the potential customers of coffee shops in Davao City. The study used a quantitative method, specifically descriptive research. The results were statistically processed using mean, standard deviation, correlation coefficient, and significance. The result of the study reveals that decoration and artifacts have a significant relationship with young adults' ages. Also, it shows that females who are employed, single, and young adults like to go to coffee shops that have aesthetic designs. The significant relationship between potential customers and their preferences for an aesthetic coffee shop revealed a positive outcome. The findings of this study recommend that coffee shop owners improve their decorations and artifacts to catch customers' attention. This study supports the UN's sustainable goals, precisely Goal 9: industry, innovation, and infrastructure. UN sustainable goals aspire to change the world. Goal 9: Create a strong infrastructure, encourage sustainable and equitable industrialization, and support creativity.