| dc.description.abstract | With the new age and time, the internet has become not just a means
for communication but for e-commerce activities. Since the start of the
pandemic, internet usage has increased dramatically as big companies and
SMEs are now navigating through digitally. This study was conducted to
investigate the factors that influence the consumer attitude of working Gen Z to
online shopping during Covid 19 in Davao City using quantitative research
method and non-parametric tests. Factors investigated in the study includes
convenience, web design/features, security, and time savings. Among the 100
respondents obtained, working Gen Z's aged on their early 20's that are
females and are high-school and of bachelor's degree dominantly constitute in
participating to online shopping activity where factors mentioned at the same
time are deemed to have strong affectation to their attitude. Furthermore, the
study's findings indicate that, with the exception of sex groups, there is no
statistically significant difference in the respondents' attitudes on online
shopping when they are categorized according to demographic characteristics.
Given its results on consumer behavior, it varies depending on the most
consequential factor and thus needs to be studied in various conditions. Thus,
other relevant variables that can affect consumer attitudes are encouraged to
be analyzed. | en_US |
