Like and share: a study of customers’ perception about the usage of social media platforms by the coffee-shops in Tagum City

Abstract

This phenomenological qualitative study sought to understand the perceptions of the customers when it comes to usage of social platforms by the coffee-shops in Tagum City. As most of the businesses in any industries utilizes social media platforms as their tool for promoting and marketing their products. As for the data collection the researchers chose to conduct their interview and discussions through online interview, which is also suited for data collection. The researchers also prioritizes the safety of the participants in this time of pandemic. Through asking the questions under the customers perception with regards to the usage of social media platforms by the coffee-shops, customers’ way of assessing the social media usage of the coffee-shops, and the insights of the customers about the usage of social media platforms by the coffee-shops, the researchers were able to understand their perception and were able to provide suggestions to the following beneficiaries of the study which they could actually apply in their social media management and social media marketing.