Social media portals and purchasing decisions among fast-food chains in Tagum City

Abstract

This study aspired to evaluate and determine the relationship between social media portals and purchasing decision among fast food chains in Tagum City. The quantitative non-experimental design correlational technique was used in the study. The respondents of the study were the 387 fast food chains customers. Mean and Pearson-r were the statistical tools employed to interpret the data gathered. The information was gathered using Google Forms survey questionnaires. After it has been distributed to the appropriate respondents, it is collected and returned once they have completed their responses. Following the retrieval of the questionnaires, the data was consolidated and double-checked. The collected data was then processed by various statistical tools in order to analyze the results. After the interpretation of data, the gathered details turned into figures have come up with the conclusion. The level of social media portals among Fast food chains in Tagum City were very high. The level of purchasing decision among fast food chains in Tagum City was very high. The result of the study confirmed that there was a significant relationship between social media portal and purchasing decision among fast food chains in Tagum City.