Browsing by Subject "Marketing"
Now showing items 1-4 of 4
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An evaluation of travel reviews on decision-making of domestic tourists
(College of Hospitality Education, 2024-06)This study was aimed to determine how essential the travel reviews influenced domestic tourists' decisions when they travel to Davao City. The researchers used a modified survey questionnaire administered to millennials. ... -
The green marketing and its impact on consumer buying behavior towards green product in convenience stores in Panabo City
(Department of Business Administration Education - Bachelor of Science in Business Administration - Marketing Management, 2024-08)The purpose of this study is to promote green marketing and green products to influence consumer buying behavior in convenience stores. The research used a quantitative approach and a standardized survey questionnaire to ... -
Promotional Strategies: its impact on the financial profitability of ukay-ukay sellers in Tagum City
(Bachelor of Science in Accountancy, 2022-02)The purpose of this quantitative study was to evaluate the impact of promotional strategies on the financial profitability of ukay-ukay sellers in Tagum City. This study adopts a correlational research design where the two ... -
STORIES BEHIND THE CART: A PHENOMENOLOGICAL STUDY ABOUT THE LIVED EXPERIENCES OF STREET FOOD VENDORS
(Not PublishedSHS, 2020-06)This research used a phenomenological approach, particularly employing the descriptive method which focused on the views of the street food vendors on their daily life of selling. Their ideas, thoughts and opinion were ...
